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New Brand, New Website: The Evolution from Slickweb to Belver

New Brand, New Website: The Evolution from Slickweb to Belver

Jul 2, 2024

As experts in branding, we recognize the critical importance of aligning a brand with its evolving services and client expectations. Over the past six years, what began as Slickweb—a platform focused solely on crafting engaging online solutions—has transformed into something far more encompassing. Today, we proudly introduce Belver, a name that reflects our growth and expanded services in the realm of full-service digital creativity.

The Reason for Change

Initially, Slickweb was established with a focus on providing engaging and creative online solutions, specifically in web design. However, over the past six years, as our expertise and services expanded to encompass a full spectrum of digital agency services, it became clear that our original name no longer captured the breadth of our capabilities. The need to align our brand with our comprehensive offerings and our diverse clientele became a priority.

Why Belver?

The name Belver is deeply personal and reflective of our founder, Pedro Santos's, Portuguese heritage. The term 'Belver', which is the name of a town in the centre of Portugal, translates to 'beautiful sight' in old Portuguese, resonating with our mission to create visually stunning and thoughtfully designed digital experiences that not only capture the eye but also encapsulate the essence of our client's brands.

The transition to Belver involved not only a change in name but also a shift in our brand aesthetics. We moved from a bright and colourful palette to a more minimalistic and sophisticated theme of black and white with green highlights. This change was deliberate; it aimed to modernise our brand and refine our own visual identity. By toning down our brand’s vibrancy, we've created space for our clients' work to shine — after all, showcasing their projects and successes is what truly drives and motivates us.

Our Mission Moving Forward

This rebranding is more than just a cosmetic change; it's a strategic realignment of our brand with our mission, services, and the clients we serve. It marks our growth from a simple web provider to a leader in comprehensive digital & creative services. As Belver, we are better positioned to help our clients achieve their business goals with a clear, unified, and professional brand presence. Welcome to a new era of creativity at Belver, where we continue to create extraordinary digital experiences grounded in strategic excellence and creative innovation.

As experts in branding, we recognize the critical importance of aligning a brand with its evolving services and client expectations. Over the past six years, what began as Slickweb—a platform focused solely on crafting engaging online solutions—has transformed into something far more encompassing. Today, we proudly introduce Belver, a name that reflects our growth and expanded services in the realm of full-service digital creativity.

The Reason for Change

Initially, Slickweb was established with a focus on providing engaging and creative online solutions, specifically in web design. However, over the past six years, as our expertise and services expanded to encompass a full spectrum of digital agency services, it became clear that our original name no longer captured the breadth of our capabilities. The need to align our brand with our comprehensive offerings and our diverse clientele became a priority.

Why Belver?

The name Belver is deeply personal and reflective of our founder, Pedro Santos's, Portuguese heritage. The term 'Belver', which is the name of a town in the centre of Portugal, translates to 'beautiful sight' in old Portuguese, resonating with our mission to create visually stunning and thoughtfully designed digital experiences that not only capture the eye but also encapsulate the essence of our client's brands.

The transition to Belver involved not only a change in name but also a shift in our brand aesthetics. We moved from a bright and colourful palette to a more minimalistic and sophisticated theme of black and white with green highlights. This change was deliberate; it aimed to modernise our brand and refine our own visual identity. By toning down our brand’s vibrancy, we've created space for our clients' work to shine — after all, showcasing their projects and successes is what truly drives and motivates us.

Our Mission Moving Forward

This rebranding is more than just a cosmetic change; it's a strategic realignment of our brand with our mission, services, and the clients we serve. It marks our growth from a simple web provider to a leader in comprehensive digital & creative services. As Belver, we are better positioned to help our clients achieve their business goals with a clear, unified, and professional brand presence. Welcome to a new era of creativity at Belver, where we continue to create extraordinary digital experiences grounded in strategic excellence and creative innovation.

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