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                Belver took on the challenge of branding and developing a digital presence for PhysioHQ, an innovative startup offering online physiotherapy courses tailored to specific health needs. Our task was to craft a modern, professional brand identity and a custom WordPress site with a learning management system (LMS), designed to make physiotherapy accessible online. Despite the project’s premature conclusion, the work completed reflects our commitment to quality and innovation.

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What To Know More

Designing Digital Health: PhysioHQ’s Brand Journey
              Overview

PhysioHQ emerged with a vision to revolutionize physiotherapy through an online course-based platform, allowing users to purchase tailored lessons for different health concerns. Belver was enlisted to develop a distinctive brand identity and a sophisticated e-commerce website that would position PhysioHQ as a leader in digital health solutions.

              the challenges

The main challenge was to establish a unique brand presence that would not only stand out in the competitive digital health market but also resonate deeply with potential users. The brand needed to be approachable yet professional, encapsulating the innovative spirit of PhysioHQ. Developing a comprehensive online platform with integrated payment solutions and a robust LMS added layers of complexity to the project.

              the solution

Our strategy encompassed several critical elements:

  1. Brand Identity Development: We crafted a fresh, inviting brand identity for PhysioHQ, complete with a full set of brand guidelines and marketing collateral, including a lead-generating downloadable PDF.
  2. Custom WordPress Development: A tailored WordPress site was developed, equipped with an LMS to facilitate the sale and delivery of online physiotherapy courses. This platform was designed to be intuitive and user-friendly, enhancing the learning experience.
  3. Payment Integration: We integrated Stripe and PayPal to provide secure and versatile payment options, simplifying the transaction process for users.
  4. Project Conclusion: Despite achieving significant milestones, the project was unfortunately put on hold in its final stages due to decisions from PhysioHQ, preventing the website from going live.

While not every project crosses the finish line, the PhysioHQ initiative showcases Belver dedication to delivering high-quality work underpinned by innovative solutions. The brand and digital assets created for PhysioHQ remain a testament to what was poised to be a transformative player in online health education. This case highlights our resilience and commitment to excellence, even when faced with unexpected project halts.

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