Belver collaborated with Anytime Fitness to design digital and print collateral for several high-impact marketing campaigns. The projects, including Member Appreciation Week, New Location Launch, and Open Week, required bespoke collateral that adhered to the overarching brand while distinguishing six franchisee locations. Our work supported the brand's objectives to enhance membership engagement and growth.
Anytime Fitness engaged Belver to develop a series of tailored marketing materials for multiple campaigns aimed at appreciating existing members and attracting new ones. Our challenge was to maintain brand consistency across various franchisee locations while ensuring each campaign felt unique and directly addressed local market needs.
The primary challenge was to create distinctive and engaging marketing collateral for six different franchisee locations under the Anytime Fitness brand. Each piece of collateral needed to resonate with local audiences yet align with the brand’s core values and visual identity. Balancing this requirement with the need to stand out in a competitive fitness market required a creative and strategic approach.
Our tailored solutions for Anytime Fitness included:
The marketing collateral developed by Belver for Anytime Fitness not only elevated the visibility of various promotional campaigns but also significantly boosted member engagement and contributed to membership growth across the franchisee locations. This project exemplifies how targeted, well-crafted marketing materials can play a pivotal role in strengthening community ties and enhancing brand presence in the fitness industry.
