Belver partnered with Primal Zone, an innovator in the men's healthcare industry, to establish a disruptive presence in the testosterone replacement therapy (TRT) market. This collaboration focused on developing a bold brand identity and a dynamic website that simplifies and secures the TRT journey for men. The project encompassed the creation of comprehensive brand guidelines and marketing collateral, alongside a custom WordPress site integrated with Salesforce and Stripe to streamline the customer experience.
Primal Zone aimed to challenge the norms of the TRT industry by making testosterone replacement therapy accessible, easy to understand, and trustworthy. Belver was tasked with crafting a unique brand and a seamless online platform that aligned with Primal Zone's vision of industry disruption and customer-focused care.
The primary challenges faced in the Primal Zone project were multifaceted, requiring not only technical integration but also creative innovation. Firstly, developing a brand identity that struck the right balance between being bold and approachable was critical. The brand needed to stand out in the crowded men’s healthcare market with a strong, non-medical vibe that resonated with their target audience, breaking away from traditional clinical aesthetics. Secondly, integrating a complex Salesforce backend system with the new WordPress website presented technical hurdles. This integration needed to support a tailored onboarding form and secure payment processing via Stripe, ensuring that the user interface remained intuitive and user-friendly while handling sensitive health data securely.
Our strategic approach included several key initiatives:
The partnership between Belver and Primal Zone has set a new standard in the TRT industry, combining innovative branding with advanced digital solutions. The resulting brand and website not only resonate with Primal Zone's target audience but also streamline the path to treatment, making TRT more accessible and trusted than ever. This project underscores our commitment to merging creative design with technical precision to meet the unique challenges of our clients.
