Belver, alongside renowned creative director Sara Parker from Parker’s Atelier, revolutionised the digital footprint of Trading In Style, crafting a conversion-optimised website that truly embodies the brand's high-end consignment ethos. This project not only elevated their online presence but addressed significant challenges in digital marketing measurement faced by previous agencies, setting a new standard in accuracy and strategic advertising.
Trading In Style required a sophisticated overhaul of their digital channels to better showcase their unique consignment offerings and attract a discerning clientele. Belver and Sara Parker developed a robust brand identity and a Shopify website that enhanced user experience and conversion capabilities.
The primary challenge was to develop an online platform that aligned with the newly refined brand identity while effectively showcasing the uniqueness of Trading In Style’s consignment offerings. The site needed to not only attract but also retain a discerning clientele, facilitating an easy consignment process and seamless shopping experience.
The unique business model of Trading In Style, involving daily promotions and edits through organic social channels, previously led to inaccurate tracking and reporting of Meta's Return On Ad Spend (ROAS). Previous agencies reported inflated ROAS figures of 50-70x, not accounting for significant audience crossover and Meta's attribution models, which skewed strategic decisions about ad spending and optimisation.
Our solution was multi-faceted, focusing on both aesthetic appeal and functional excellence:
The partnership between Trading In Style and Belver not only transformed their online presence but also set a new benchmark for measuring and achieving genuine ROI in digital marketing. With accurate data insights and a robust digital strategy, Trading In Style has seen substantial business growth, including a 36% increase in sales and significant enhancements across all key performance metrics.
