Belver partnered with Equilibrium Psychology, led by founder Gemma Cribb, to overhaul their digital presence with a focus on enhancing user engagement and conversion. Our comprehensive project included designing a new Squarespace website that aligns with their established brand and managing successful Google Ads campaigns, which significantly boosted their client base and operational growth within just one year.
Equilibrium Psychology sought to modernise its online presence to better communicate its ethos, detail its range of psychological services, and introduce its team of skilled therapists. Belver was tasked with creating a website that not only reflected the professionalism of Equilibrium Psychology but also facilitated a smooth user experience for potential clients looking to make initial enquiries.
Initially, Equilibrium Psychology faced significant challenges with a cluttered and outdated digital presence that not only deterred potential clients but also hindered their ability to effectively generate leads and grow the business. The website's confusing layout and outdated design made it difficult for users to find relevant information about services and therapists, contributing to a lower rate of client engagement and enquiries. Moreover, their existing Google Ads campaigns were not optimized, which led to poor lead generation and low awareness of their services in the competitive mental health market. The task was to overhaul this digital platform to create a welcoming, professional, and streamlined user experience that reflected the quality of their psychological services, while also revamping their Google Ads strategy to boost awareness and enhance lead generation.
Our strategic approach to these challenges included:
The revitalised digital platform and targeted digital marketing efforts for Equilibrium Psychology have yielded remarkable results, including a 41.47% increase in online enquiries and a 56.61% increase in client conversions. Furthermore, the practice has grown by 33%, adding new staff to meet the increased demand. This case study exemplifies how thoughtful digital enhancements and strategic online advertising can profoundly impact service-oriented businesses in the health sector.
